{"id":1189,"date":"2021-10-27T19:55:31","date_gmt":"2021-10-27T17:55:31","guid":{"rendered":"https:\/\/dasmedienzentrum.org\/?p=1189"},"modified":"2021-10-27T19:55:31","modified_gmt":"2021-10-27T17:55:31","slug":"kurzer-bericht-von-medientagen-muenchen-kritik-sei-erlaubt","status":"publish","type":"post","link":"https:\/\/dasmedienzentrum.org\/?p=1189","title":{"rendered":"Kurzer Bericht von Medientagen M\u00fcnchen &#8211; Kritik sei erlaubt &#8230;"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">#RadioSalesWeekly No. 62 Kurzer Bericht und Meinung von RSW : #MTM21 audio, #Relevanz, #Wertsch\u00f6pfung und immer wieder #Podcast, native ist es. #DAI Dynamic ad insertion: neue Technologie. Planbarkeit und Transparenz? 1 Milliarde #adspendings in US, plausibel? Unn\u00f6tig hohe Latte. #Medienstrategie m\u00fcsste anders vorgehen. #Emotionen, #Talk. Audio-Gipfel auf den Medientagen M\u00fcnchen 2021 #MTM21 Klar, neue \u00dcbertragunswege sind n\u00f6tig, das Format Podcast hat aber immer noch nicht den Beweis angetreten, dass es tats\u00e4chlich so m\u00e4chtig ist. Die Werbekunden ziehen in Deutschland jedenfalls nicht mit wie man bei den niedrigen Ums\u00e4tzen sieht. H\u00f6rt sich sehr kritisch an: Laufen da viele &#8211; im Eigeninteresse &#8211; einer Luftnummer nach? Remember Second Life, Clubhouse und Konsorten. Diese \u00dcberlegung relativiert durch den sp\u00e4ten Riesenerfolg von Streaming mit den l\u00e4ngst vergessenen Vorg\u00e4ngern NetscapeRadio und &#8212;- Spinnerdotcom. Damals noch mit 32 kB.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<a class=\"twitter-timeline\" data-width=\"525\" data-height=\"788\" data-dnt=\"true\" href=\"https:\/\/twitter.com\/DasMedienZentrm?ref_src=twsrc%5Etfw\">Tweets by DasMedienZentrm<\/a><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>#RadioSalesWeekly No. 62 Kurzer Bericht und Meinung von RSW : #MTM21 audio, #Relevanz, #Wertsch\u00f6pfung und immer wieder #Podcast, native ist es. #DAI Dynamic ad insertion: neue Technologie. Planbarkeit und Transparenz? 1 Milliarde #adspendings in US, plausibel? Unn\u00f6tig hohe Latte. #Medienstrategie m\u00fcsste anders vorgehen. #Emotionen, #Talk. Audio-Gipfel auf den Medientagen M\u00fcnchen 2021 #MTM21 Klar, neue \u00dcbertragunswege &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/dasmedienzentrum.org\/?p=1189\" class=\"more-link\"><span class=\"screen-reader-text\">\u201eKurzer Bericht von Medientagen M\u00fcnchen &#8211; Kritik sei erlaubt &#8230;\u201c<\/span> weiterlesen<\/a><\/p>\n","protected":false},"author":1,"featured_media":1191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[46,220,219,221,201,222,90],"class_list":["post-1189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","tag-audio","tag-medientage","tag-mtm21","tag-podcastkritik","tag-radiomarketing","tag-radiostrategie","tag-radiowerbung"],"_links":{"self":[{"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/posts\/1189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1189"}],"version-history":[{"count":1,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/posts\/1189\/revisions"}],"predecessor-version":[{"id":1190,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/posts\/1189\/revisions\/1190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/media\/1191"}],"wp:attachment":[{"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}