{"id":1193,"date":"2021-12-15T11:22:44","date_gmt":"2021-12-15T10:22:44","guid":{"rendered":"https:\/\/dasmedienzentrum.org\/?p=1193"},"modified":"2021-12-15T11:22:44","modified_gmt":"2021-12-15T10:22:44","slug":"radio-influencer-die-chancen-fuer-radio-und-andere-klassische-medien","status":"publish","type":"post","link":"https:\/\/dasmedienzentrum.org\/?p=1193","title":{"rendered":"RADIO INFLUENCER \u2013 DIE CHANCEN F\u00dcR RADIO                     &#8211; und andere klassische Medien"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"RADIO SALES WEEKLY #68 RADIO INFLUENCER \u2013 DIE CHANCEN F\u00dcR RADIO.\" width=\"525\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/xVqMoo416W8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br><br>8 Mio. Abonnenten f\u00fcr eine einzelne Influencerin in social media und eine offenbar erfolgreiche Monetarisierung. Das Medium Radio (und andere traditionelle Medien) brauchen da nicht alleine zu stehen, sie haben teilweise reichlich Personalities und Multikanal-Funktionen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wie baut man einen Influencer auf, was braucht es dazu? Antworten auf <a href=\"https:\/\/youtu.be\/xVqMoo416W8\">RadioSalesWeekly.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ein Schritt zur R\u00fcckerlangung der Allgegenw\u00e4rtigkeit \u2013 auch und erst recht im Digitalen <a href=\"https:\/\/www.facebook.com\/hashtag\/radioszene?__eep__=6&amp;__cft__[0]=AZXcd_M238VesMtwRGa-8t113KOP5bMjXO-mVGgEaub0MaSezYZOPo4ckDJ_bnYAPTocS8xDx1pijfP1mMQihEiIWBGD6LQLJf1rKsPvZs4zsA\">#radioszene<\/a><a href=\"https:\/\/www.facebook.com\/hashtag\/studiogong?__eep__=6&amp;__cft__[0]=AZXcd_M238VesMtwRGa-8t113KOP5bMjXO-mVGgEaub0MaSezYZOPo4ckDJ_bnYAPTocS8xDx1pijfP1mMQihEiIWBGD6LQLJf1rKsPvZs4zsA\">#studiogong<\/a><a href=\"https:\/\/www.facebook.com\/hashtag\/radioinfluencer?__eep__=6&amp;__cft__[0]=AZXcd_M238VesMtwRGa-8t113KOP5bMjXO-mVGgEaub0MaSezYZOPo4ckDJ_bnYAPTocS8xDx1pijfP1mMQihEiIWBGD6LQLJf1rKsPvZs4zsA\">#RadioInfluence<\/a>r <br><br>Batten &amp; Company + Appinio zeigen, Potential der Influencer-Marken:Leonie Hanne 10,9 Millionen \u20ac m\u00fcssten inves\u00actiert werden, um eine \u00e4hnlich starke Marke nutzen zu d\u00fcrfen. #2 Fitness-Star Pamela Reif Markenwert 10,4 Mio \u20ac, Caro Daur #3 8 Mio. <a href=\"https:\/\/www.facebook.com\/hashtag\/radiosalesweekly?__eep__=6&amp;__cft__[0]=AZXcd_M238VesMtwRGa-8t113KOP5bMjXO-mVGgEaub0MaSezYZOPo4ckDJ_bnYAPTocS8xDx1pijfP1mMQihEiIWBGD6LQLJf1rKsPvZs4zsA\">#RadioSalesWeekly<\/a><a href=\"https:\/\/www.facebook.com\/hashtag\/radioinfluencer?__eep__=6&amp;__cft__[0]=AZXcd_M238VesMtwRGa-8t113KOP5bMjXO-mVGgEaub0MaSezYZOPo4ckDJ_bnYAPTocS8xDx1pijfP1mMQihEiIWBGD6LQLJf1rKsPvZs4zsA\">#RadioInfluencer<\/a><a href=\"https:\/\/www.facebook.com\/hashtag\/bbdo?__eep__=6&amp;__cft__[0]=AZXcd_M238VesMtwRGa-8t113KOP5bMjXO-mVGgEaub0MaSezYZOPo4ckDJ_bnYAPTocS8xDx1pijfP1mMQihEiIWBGD6LQLJf1rKsPvZs4zsA\">#BBDO<\/a><a href=\"https:\/\/www.facebook.com\/hashtag\/meedia?__eep__=6&amp;__cft__[0]=AZXcd_M238VesMtwRGa-8t113KOP5bMjXO-mVGgEaub0MaSezYZOPo4ckDJ_bnYAPTocS8xDx1pijfP1mMQihEiIWBGD6LQLJf1rKsPvZs4zsA\">#meedi<\/a>a<\/p>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2021\/12\/9drruthsiehattenoch-nue-radiogemacht-1024x576.jpg\" alt=\"\" class=\"wp-image-1195\" srcset=\"https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2021\/12\/9drruthsiehattenoch-nue-radiogemacht-1024x576.jpg 1024w, https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2021\/12\/9drruthsiehattenoch-nue-radiogemacht-300x169.jpg 300w, https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2021\/12\/9drruthsiehattenoch-nue-radiogemacht-768x432.jpg 768w, https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2021\/12\/9drruthsiehattenoch-nue-radiogemacht-1536x864.jpg 1536w, https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2021\/12\/9drruthsiehattenoch-nue-radiogemacht.jpg 2016w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"627\" src=\"https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2021\/12\/influencer-in-1024x627.png\" alt=\"\" class=\"wp-image-1194\" srcset=\"https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2021\/12\/influencer-in-1024x627.png 1024w, https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2021\/12\/influencer-in-300x184.png 300w, https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2021\/12\/influencer-in-768x470.png 768w, https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2021\/12\/influencer-in-1536x941.png 1536w, https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2021\/12\/influencer-in.png 1951w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>8 Mio. Abonnenten f\u00fcr eine einzelne Influencerin in social media und eine offenbar erfolgreiche Monetarisierung. Das Medium Radio (und andere traditionelle Medien) brauchen da nicht alleine zu stehen, sie haben teilweise reichlich Personalities und Multikanal-Funktionen. Wie baut man einen Influencer auf, was braucht es dazu? Antworten auf RadioSalesWeekly. Ein Schritt zur R\u00fcckerlangung der Allgegenw\u00e4rtigkeit \u2013 &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/dasmedienzentrum.org\/?p=1193\" class=\"more-link\"><span class=\"screen-reader-text\">\u201eRADIO INFLUENCER \u2013 DIE CHANCEN F\u00dcR RADIO                     &#8211; und andere klassische Medien\u201c<\/span> weiterlesen<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1193","post","type-post","status-publish","format-standard","hentry","category-allgemein"],"_links":{"self":[{"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/posts\/1193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1193"}],"version-history":[{"count":1,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/posts\/1193\/revisions"}],"predecessor-version":[{"id":1196,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/posts\/1193\/revisions\/1196"}],"wp:attachment":[{"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}