{"id":1362,"date":"2022-11-16T18:00:16","date_gmt":"2022-11-16T17:00:16","guid":{"rendered":"https:\/\/dasmedienzentrum.org\/?p=1362"},"modified":"2022-11-16T18:00:16","modified_gmt":"2022-11-16T17:00:16","slug":"zuversicht-und-positive-dinge-im-radio-programme-und-die-werbung","status":"publish","type":"post","link":"https:\/\/dasmedienzentrum.org\/?p=1362","title":{"rendered":"Zuversicht und positive Dinge im Radio. Programme und die Werbung  &#8230;"},"content":{"rendered":"\n<p>Was ist dran: Publikum hat es satt, immer nur Katastrophenmeldungen und schlechte Nachrichten zu h\u00f6ren?<br>Wir fragen zwei Anbieter zu ihren Programmstrategien, zur Machart, Platzierung und ja &#8230; auch nach ihrer Meinung zu Sonderrabatten f\u00fcr Optimismus ausstrahlende Radiospots.<\/p>\n\n\n\n<p>Jan Herold, Chef von munich.fm und Fabien Berthelot, H\u00e9doniaradio.fr Ganz nebenbei K\u00fcnstliche Intelligenz in der Werbeproduktion, ein Beispiel.<\/p>\n\n\n\n<p><strong>Confiance et des choses positives \u00e0 la radio. Les programmes et la publicit\u00e9 \u2026<\/strong><\/p>\n\n\n\n<p>C&#8217;est vrai : le public en a assez de n&#8217;entendre que des informations catastrophiques et des mauvaises nouvelles ?<br>Nous interrogeons deux radios sur leurs strat\u00e9gies de programmes, sur la mani\u00e8re de les r\u00e9aliser, sur leur placement et oui \u2026 nous demandons aussi leur avis sur les rabais sp\u00e9ciaux pour les spots radio qui diffusent de l&#8217;optimisme.<\/p>\n\n\n\n<p>Jan Herold, directeur de munich.fm et Fabien Berthelot, H\u00e9doniaradio.fr.                                       Au passage, l&#8217;intelligence artificielle dans la production publicitaire, un exemple.<\/p>\n\n\n\n<p><strong>Is that true: the public is tired of hearing only disaster reports and bad news?<\/strong><\/p>\n\n\n\n<p>We ask two stations, one from southern Germany and another in France. H\u00e9donia Radio and Munich FM tell us their programming strategies and also answer the question about their dedicated optimistic offers, about placement and yes \u2026 also about special discounts for radio spots broadcasting optimism.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Zuversicht und positive Dinge im Radio. Programme und die Werbung\" width=\"525\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/P1tdWmveVrI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Hier die \u00fcbersetzten Transkripte<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/drive.google.com\/drive\/folders\/1eRNlRpMnJm2majB8iVrSSw9hs4VZzTTp?usp=sharing\">https:\/\/drive.google.com\/drive\/folders\/1eRNlRpMnJm2majB8iVrSSw9hs4VZzTTp?usp=sharing<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2022\/11\/transcripts-for-download-1024x192.jpg\" alt=\"\" class=\"wp-image-1363\" width=\"845\" height=\"158\" srcset=\"https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2022\/11\/transcripts-for-download-1024x192.jpg 1024w, https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2022\/11\/transcripts-for-download-300x56.jpg 300w, https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2022\/11\/transcripts-for-download-768x144.jpg 768w, https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2022\/11\/transcripts-for-download-1536x289.jpg 1536w, https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2022\/11\/transcripts-for-download.jpg 1559w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Was ist dran: Publikum hat es satt, immer nur Katastrophenmeldungen und schlechte Nachrichten zu h\u00f6ren?Wir fragen zwei Anbieter zu ihren Programmstrategien, zur Machart, Platzierung und ja &#8230; auch nach ihrer Meinung zu Sonderrabatten f\u00fcr Optimismus ausstrahlende Radiospots. Jan Herold, Chef von munich.fm und Fabien Berthelot, H\u00e9doniaradio.fr Ganz nebenbei K\u00fcnstliche Intelligenz in der Werbeproduktion, ein Beispiel. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/dasmedienzentrum.org\/?p=1362\" class=\"more-link\"><span class=\"screen-reader-text\">\u201eZuversicht und positive Dinge im Radio. Programme und die Werbung  &#8230;\u201c<\/span> weiterlesen<\/a><\/p>\n","protected":false},"author":1,"featured_media":1365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[262,29,263,261,42,192,90],"class_list":["post-1362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","tag-fabie-berthelot","tag-helmut-poppe","tag-jan-herold","tag-programmqaulitaet","tag-radio","tag-radiosalesweekly","tag-radiowerbung"],"_links":{"self":[{"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/posts\/1362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1362"}],"version-history":[{"count":1,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/posts\/1362\/revisions"}],"predecessor-version":[{"id":1364,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/posts\/1362\/revisions\/1364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/media\/1365"}],"wp:attachment":[{"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}