{"id":1512,"date":"2023-10-16T14:19:51","date_gmt":"2023-10-16T12:19:51","guid":{"rendered":"https:\/\/dasmedienzentrum.org\/?p=1512"},"modified":"2023-10-16T14:19:51","modified_gmt":"2023-10-16T12:19:51","slug":"radio-profits-think-about-the-long-term-future","status":"publish","type":"post","link":"https:\/\/dasmedienzentrum.org\/?p=1512","title":{"rendered":"Radio profits &#8211; Think about the long-term future"},"content":{"rendered":"\n<p><strong>Shrinkflation or skimpflation in media \u2013 new pricing strategies<br>Think about the long-term futur<\/strong>e<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2023\/10\/introalsbild2mitpainnthorsserie161023-1024x576.png\" alt=\"\" class=\"wp-image-1513\" srcset=\"https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2023\/10\/introalsbild2mitpainnthorsserie161023-1024x576.png 1024w, https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2023\/10\/introalsbild2mitpainnthorsserie161023-300x169.png 300w, https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2023\/10\/introalsbild2mitpainnthorsserie161023-768x432.png 768w, https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2023\/10\/introalsbild2mitpainnthorsserie161023-1536x863.png 1536w, https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2023\/10\/introalsbild2mitpainnthorsserie161023-2048x1151.png 2048w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure>\n\n\n\n<p><strong>Bad tongues will say: it&#8217;s like chocolate or baked cookies, we reduce certain components, it&#8217;s better for your health. Lol<\/strong><\/p>\n\n\n\n<p><strong>In general, radios are at this time not in a position of profit growth. Comparing spot costs and costs per thousand over time is difficult to achieve because it often reflects changes in the number of listeners. Indeed, advertising price adjustments especially of local radios &nbsp;are often made with a large time lag, which creates opacity.<\/strong><\/p>\n\n\n\n<p><strong>In a video conference a radio station presented a new strategy that consists of reducing the duration of spots from 30 seconds to 20 seconds while maintaining almost the previous price. This advertising agency thus achieves two advantages: reducing the duration of advertising breaks for the benefit of listeners and, according to sales representatives, maintaining turnover. It is important to note, however, that this station benefits from a leading position in its market.<\/strong><\/p>\n\n\n\n<p><strong>In a context of inflationary profits, such as shrinkflation and skimpflation, it is recommended that media and businesses in general adjust their accounting to future developments. This includes renewing technical, real estate, licensing, and personnel costs.<\/strong><\/p>\n\n\n\n<p><strong>#MichelColin #MediaticConseils #RadioSalesWeekly #faznet #FataMorgana #BarbaraWeissenberge<\/strong>r<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"553\" src=\"https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2023\/10\/beispielrechnung-1024x553.jpg\" alt=\"\" class=\"wp-image-1514\" srcset=\"https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2023\/10\/beispielrechnung-1024x553.jpg 1024w, https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2023\/10\/beispielrechnung-300x162.jpg 300w, https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2023\/10\/beispielrechnung-768x415.jpg 768w, https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2023\/10\/beispielrechnung.jpg 1080w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Shrinkflation or skimpflation in media \u2013 new pricing strategiesThink about the long-term future Bad tongues will say: it&#8217;s like chocolate or baked cookies, we reduce certain components, it&#8217;s better for your health. Lol In general, radios are at this time not in a position of profit growth. Comparing spot costs and costs per thousand over &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/dasmedienzentrum.org\/?p=1512\" class=\"more-link\"><span class=\"screen-reader-text\">\u201eRadio profits &#8211; Think about the long-term future\u201c<\/span> weiterlesen<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1512","post","type-post","status-publish","format-standard","hentry","category-allgemein"],"_links":{"self":[{"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/posts\/1512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1512"}],"version-history":[{"count":1,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/posts\/1512\/revisions"}],"predecessor-version":[{"id":1515,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/posts\/1512\/revisions\/1515"}],"wp:attachment":[{"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}