{"id":167,"date":"2018-07-06T13:38:07","date_gmt":"2018-07-06T11:38:07","guid":{"rendered":"http:\/\/dasmedienzentrum.org\/?p=167"},"modified":"2018-07-06T13:47:17","modified_gmt":"2018-07-06T11:47:17","slug":"die-10-gebote-media","status":"publish","type":"post","link":"https:\/\/dasmedienzentrum.org\/?p=167","title":{"rendered":"Die 10 Gebote – MEDIA"},"content":{"rendered":"

Digital Signage Summit, Frankfurt<\/strong><\/p>\n

Heraklits \u201cpanta rhei\u201d<\/strong>, umgesetzt auf Digitalmarketing- und werbung bedeutet f\u00fcr Thomas Koch<\/strong> \u2013 Chef des Digital Out of Home-Unternehmens TKD Media<\/strong> – eine sorgf\u00e4ltige Umsetzung bestehenden Mediawissens in einer Epoche der digitalen Disruption.<\/p>\n

Seine 10 Gebote f\u00fcr Media:<\/p>\n

„#1 Thou shalt have no other Gods before me<\/strong><\/p>\n

Thou shalt not advertise in any other media than digital – unless\u2026 they traceably prove to be more effective<\/p>\n

#2 Thou shalt not make unto thee any graven image<\/strong><\/p>\n

Thou shalt not invest into display ads, stupid! – they simply don\u2019t work<\/p>\n

#3 Thou shalt not take the name of the Lord thy God in vain<\/strong><\/p>\n

Thou shalt not call me only Google and Facebook – there is more to digital marketing than those two bloodsucking vampires<\/p>\n

#4 Remember the sabbath day, to keep it holy<\/strong><\/p>\n

Thou shalt not stalk your audience 24\/7, they\u2019re real people – \u00a0give the poor folks a break or at least a frequency cap<\/p>\n

#5 Honour thy father and thy mother<\/strong><\/p>\n

Honour thy parents print and TV – cause it\u2019s mainly their content being distributed<\/p>\n

#6 Thou shalt not kill<\/strong><\/p>\n

Thou shalt not kill marketing nor the love and affection of the target group towards media and advertising<\/p>\n

#7 Thou shalt not commit adultery<\/strong><\/p>\n

Thou shalt not fuck the users nor the GDPR, nor even the Congress<\/p>\n

#8 Thou shalt not steal<\/strong><\/p>\n

Thou shalt not steal budgets from media that prove more effective along essential chapters of the marketing funnel<\/p>\n

#9 Thou shalt not bear false witness against thy neighbour<\/strong><\/p>\n

Thou shalt not lie about your KPIs nor the size of your FB-community<\/p>\n

#10 Thou shalt not covet thy neighbour\u2019s house, wife, servants, nor his ass or anything else<\/strong><\/p>\n

Thou shalt not envy thy neighbour\u2019s media mix nor marketing success<\/p>\n

If you follow these simple rules you will experience more success than ever before. If you even go one step further and follow the new opportunities DOOH is offering to make your campaign more successful – not in terms of weird KPIs, but in respect to measurable stuff like real sales – you will never forget the keynotes you experienced at the Digital Signage Summit in 2018.“<\/p>\n

 <\/p>\n

Klar, dass er als Chef der Agentur TKD | Mediaagentur f\u00fcr digitale Kommunikation\u00a0<\/a><\/p>\n

Digital Out of Home besonders gut findet. Argumente findet man im beigef\u00fcgten Audio-Mitschnitt zum Bespiel mit dem Berliner FluxFM.
\n<\/span><\/p>\n

Und wer wei\u00df, vielleicht wird mit ihm einmal die Vision des zu einem per\u00f6nlich sprechenden Hologramms wahr.<\/p>\nhttp:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2018\/07\/Thomas-Koch_-digitalsignagesummit.mp3<\/a><\/audio>\n","protected":false},"excerpt":{"rendered":"

Digital Signage Summit, Frankfurt Heraklits \u201cpanta rhei\u201d, umgesetzt auf Digitalmarketing- und werbung bedeutet f\u00fcr Thomas Koch \u2013 Chef des Digital Out of Home-Unternehmens TKD Media – eine sorgf\u00e4ltige Umsetzung bestehenden Mediawissens in einer Epoche der digitalen Disruption. Seine 10 Gebote f\u00fcr Media: „#1 Thou shalt have no other Gods before me Thou shalt not advertise … <\/p>\n

\u201eDie 10 Gebote – MEDIA\u201c<\/span> weiterlesen<\/a><\/p>\n","protected":false},"author":1,"featured_media":168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[11,12],"class_list":["post-167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","tag-digital-signage-summit","tag-thomas-koch"],"_links":{"self":[{"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/posts\/167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=167"}],"version-history":[{"count":6,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/posts\/167\/revisions"}],"predecessor-version":[{"id":175,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/posts\/167\/revisions\/175"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/media\/168"}],"wp:attachment":[{"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}