{"id":1708,"date":"2024-12-05T12:13:16","date_gmt":"2024-12-05T11:13:16","guid":{"rendered":"https:\/\/dasmedienzentrum.org\/?p=1708"},"modified":"2024-12-05T12:13:16","modified_gmt":"2024-12-05T11:13:16","slug":"the-measured-radio-some-digital-experts-keep-it-humble","status":"publish","type":"post","link":"https:\/\/dasmedienzentrum.org\/?p=1708","title":{"rendered":"The Measured Radio: @ Some Digital Experts Keep it humble!"},"content":{"rendered":"\n
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Content Analysis, Program Analysis, Advertising Analysis, Public Value<\/p>\n\n\n\n

How do you measure, dear folks? And in the end, „Radio works \u2013 illustrated by the example of goose roast.“<\/p>\n\n\n\n

Andreas Sprengart: „No, I use fewer program analyses because I don’t want to obstruct my creative view.“ (from 2:40) <\/strong><\/p>\n\n\n\n

Alexander Zeitelhack: „Program analyses and spot competition observations are also tools for the advertiser and for inventory control.“ (from 4:12) <\/strong><\/p>\n\n\n\n

Host Helmut Poppe demonstrates how he semi-automatically analyzes station programs. Five components in terms of time for music, local and national news, service elements, \u2018packaging,\u2019 and advertising. The ‚digital experts‘ get hit because they measure not FM but streams (7:58), and systematic disclosures for program-relevant criteria are not known. <\/strong><\/p>\n\n\n\n

SWRMedia uses a method developed by the Fraunhofer Institute to check if radio spots (and TV) were broadcast. This is also manually evaluated. All is well in the green zone. <\/strong><\/p>\n\n\n\n

An interesting cross-reference to „Forensic Audio.“ In times of fake news, it is highly relevant. Another provider of such analytical tools is the Belgian NeuroMedia. <\/strong><\/p>\n\n\n\n

Determining „Public Value“ technically and by stations via PDF (!) (from 10:55) <\/strong><\/p>\n\n\n\n

Helmut (14:39): „Why don’t we have an audio web crawler?“ <\/strong><\/p>\n\n\n\n

Helmut (16:44) reports a conversation with a former restaurateur who was asked about her goose roast recipe by a radio editor in Hesse. Her conclusion: The restaurant was full. <\/strong><\/p>\n\n\n\n

A fitting final word from Alexander (18:04): „Radio works“ <\/strong><\/p>\n\n\n\n

Andreas (18:20): „Radio works for listeners and also for advertisers.“ <\/strong><\/p>\n\n\n\n

Helmut (18:15): „Radio induces feelings of happiness.“ <\/strong><\/p>\n\n\n\n

It’s beginning to look a lot like Christmas!<\/strong><\/p>\n\n\n\n

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#ARDmedia\u00a0<\/strong>
#Radiozentrale\u00a0<\/strong>
#TeamRadio\u00a0<\/strong>
#RadioSalesWeekly\u00a0<\/strong>
#StudioGong\u00a0<\/strong>
#VAUnet\u00a0<\/strong>
#Radiopub\u00a0<\/strong>
#ParisRadioShow\u00a0<\/strong><\/p>\n\n\n\n

Activate subtitles in the video on request.

https:\/\/youtu.be\/CfxzHSyggqU<\/a><\/strong>
<\/a><\/p>\n\n\n\n



<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Content Analysis, Program Analysis, Advertising Analysis, Public Value How do you measure, dear folks? And in the end, „Radio works \u2013 illustrated by the example of goose roast.“ Andreas Sprengart: „No, I use fewer program analyses because I don’t want to obstruct my creative view.“ (from 2:40)  Alexander Zeitelhack: „Program analyses and spot competition observations … <\/p>\n

\u201eThe Measured Radio: @ Some Digital Experts Keep it humble!\u201c<\/span> weiterlesen<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1708","post","type-post","status-publish","format-standard","hentry","category-allgemein"],"_links":{"self":[{"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/posts\/1708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1708"}],"version-history":[{"count":1,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/posts\/1708\/revisions"}],"predecessor-version":[{"id":1710,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/posts\/1708\/revisions\/1710"}],"wp:attachment":[{"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}