{"id":1718,"date":"2025-01-08T11:33:08","date_gmt":"2025-01-08T10:33:08","guid":{"rendered":"https:\/\/dasmedienzentrum.org\/?p=1718"},"modified":"2025-01-08T11:37:40","modified_gmt":"2025-01-08T10:37:40","slug":"avatars-in-marketing-advertising-education-and-training","status":"publish","type":"post","link":"https:\/\/dasmedienzentrum.org\/?p=1718","title":{"rendered":"Avatars in marketing, advertising, education, and training"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"934\" height=\"619\" src=\"https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2025\/01\/RSW-logo.jpg\" alt=\"\" class=\"wp-image-1719\" srcset=\"https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2025\/01\/RSW-logo.jpg 934w, https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2025\/01\/RSW-logo-300x199.jpg 300w, https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2025\/01\/RSW-logo-768x509.jpg 768w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Enjoyed creating a small debate between avatars on the topic &#8218;Future of Radio&#8216;. Content: What strategies should radio adopt to continue playing to its strengths in the future? Three avatars briefly discuss the topic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regarding packaging: There is still much to be done in terms of prosody. Gestures, facial expressions, and intonation leave much to be desired. However, overall:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Advantages such as recruitment of speakers, lighting, editing, cosmetics, and cough drops are no longer needed, lol. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hello. Before we move on to a debate with avatars, I want to show my -more or less &#8211; true face. Haha My name is Helmut Poppe, and I hope I haven&#8217;t been kicked off the platform as an avatar. What is this about? Traditional media, which some malicious voices also call historical media, are facing many challenges. On one hand, users may not be engaging as much or are definitely leaving. On the other hand, advertising revenues are also expected to decline or at least stagnate, as various studies indicate. What you will see now is a debate among three avatars. One is me, another says it&#8217;s not so bad, and the third points out various issues. Stay tuned!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Des avatars en marketing, publicit\u00e9, \u00e9ducation et formation <\/strong><br><br>J&#8217;ai pris plaisir \u00e0 cr\u00e9er un petit d\u00e9bat entre avatars sur le sujet \u00ab L&#8217;avenir de la radio \u00bb. Contenu : Quelles strat\u00e9gies la radio devrait-elle adopter pour continuer \u00e0 exploiter ses forces \u00e0 l&#8217;avenir ? Trois avatars parlent bri\u00e8vement ensemble. Emballage : En termes de prosodie, il y a encore beaucoup \u00e0 faire. Les gestes, les expressions faciales et l&#8217;intonation laissent \u00e0 d\u00e9sirer. Dans l&#8217;ensemble, cependant, les avantages en mati\u00e8re de recrutement des pr\u00e9sentateurs, d&#8217;\u00e9clairage, de montage, de maquillage et de pastilles pour la toux sont supprim\u00e9s, lol.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Learn more in the full video here.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/youtu.be\/RRzCTW5DLhl\"><strong>https:\/\/youtu.be\/RRzCTW5DLhl<\/strong><\/a><br><br><a href=\"https:\/\/youtu.be\/IEWjpbv-vf4\"><strong>https:\/\/youtu.be\/IEWjpbv-vf4<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"482\" height=\"500\" src=\"https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2025\/01\/hpoppeselbst.jpg\" alt=\"\" class=\"wp-image-1722\" srcset=\"https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2025\/01\/hpoppeselbst.jpg 482w, https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2025\/01\/hpoppeselbst-289x300.jpg 289w\" sizes=\"auto, (max-width: 482px) 100vw, 482px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Regarding the reliability of responses to online advertising, one should take a look at the evaluation by bots in an analysis from FouAnalytics. 1% = Humans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"804\" height=\"1024\" src=\"https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2025\/01\/1-percent-confirmed-humans-804x1024.jpg\" alt=\"\" class=\"wp-image-1721\" srcset=\"https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2025\/01\/1-percent-confirmed-humans-804x1024.jpg 804w, https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2025\/01\/1-percent-confirmed-humans-235x300.jpg 235w, https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2025\/01\/1-percent-confirmed-humans-768x979.jpg 768w, https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2025\/01\/1-percent-confirmed-humans.jpg 1079w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Quelle: fouanalytics peter pirner on linkedin<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enjoyed creating a small debate between avatars on the topic &#8218;Future of Radio&#8216;. Content: What strategies should radio adopt to continue playing to its strengths in the future? Three avatars briefly discuss the topic. Regarding packaging: There is still much to be done in terms of prosody. Gestures, facial expressions, and intonation leave much to &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/dasmedienzentrum.org\/?p=1718\" class=\"more-link\"><span class=\"screen-reader-text\">\u201eAvatars in marketing, advertising, education, and training\u201c<\/span> weiterlesen<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1718","post","type-post","status-publish","format-standard","hentry","category-allgemein"],"_links":{"self":[{"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/posts\/1718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1718"}],"version-history":[{"count":3,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/posts\/1718\/revisions"}],"predecessor-version":[{"id":1724,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/posts\/1718\/revisions\/1724"}],"wp:attachment":[{"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}