{"id":1825,"date":"2025-09-16T10:43:55","date_gmt":"2025-09-16T08:43:55","guid":{"rendered":"https:\/\/dasmedienzentrum.org\/?p=1825"},"modified":"2025-09-16T18:34:17","modified_gmt":"2025-09-16T16:34:17","slug":"lorsquon-entend-chez-le-client-appuyez-sur-1","status":"publish","type":"post","link":"https:\/\/dasmedienzentrum.org\/?p=1825","title":{"rendered":"Lorsqu\u2019on entend chez le client \u00ab Appuyez sur 1 \u00bb"},"content":{"rendered":"\n

„If you agree, press 1<\/strong>“ english version of article read below<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00c0 propos de l\u2019utilisation de l\u2019intelligence artificielle dans la vente, les ressources humaines et la publicit\u00e9 m\u00e9dia.<\/strong><\/p>\n\n\n\n

Le prestataire de services RH Randstad rapporte que 63\u202f% des employ\u00e9s pensent que l\u2019IA influencera leur travail \u00e0 l\u2019avenir<\/strong>. Pourtant, seulement 18\u202f% utilisent r\u00e9guli\u00e8rement l\u2019IA dans leur quotidien professionnel<\/strong>, et 43\u202f% ne l\u2019ont jamais utilis\u00e9e dans un contexte professionnel<\/strong>.
#Randstad #FutureOfWork<\/strong><\/p>\n\n\n\n

Grit Leith\u00e4user de RMS (Radio Marketing Service)<\/strong> \u00e0 l\u2019occasion d\u2019une interview dans le cadre du Prix allemand de la radio<\/strong><\/em>, sur la question : que pensez-vous des productions de podcasts avec de l\u2019intelligence artificielle ? Elle envisage de noter la question sur un post-it, pour plus tard \u2013 une touche d\u2019humour subtil ?
#FAZ.net #RMS #Radiopreis<\/strong><\/p>\n\n\n\n

Andreas Sprengart<\/strong>, directeur marketing de Radio Group, pense de mani\u00e8re innovante et propose \u00e0 ses clients des services automatis\u00e9s autour de l\u2019IA via une agence interne. Il ouvre ainsi de nouveaux segments de client\u00e8le<\/strong>. Un mouvement intelligent<\/strong> (\u00e0 4:40).
#RadioGroupDE<\/strong><\/p>\n\n\n\n

Alexander Zeitelhack<\/strong> \u00e9voque le conflit \u00e9ternel en \u00e9conomie<\/strong> entre les \u00ab Quals \u00bb et les \u00ab Quants \u00bb, les crit\u00e8res de mesure qualitatifs et quantitatifs. Il vient du c\u00f4t\u00e9 qualitatif (\u00e0 23:51). #Strat\u00e9gieM\u00e9dia #Zeitelhack<\/strong><\/p>\n\n\n\n

Le mod\u00e9rateur Helmut Poppe<\/strong> pose la question des synergies entre les analyses audio<\/strong> propos\u00e9es par \u00ab Radiozeit \u00bb pour l\u2019\u00e9valuation des programmes et les v\u00e9rifications de spots publicitaires. Existe-t-il des points communs avec les monitorings des entretiens de vente<\/strong> que l\u2019entreprise \u00ab allego \u00bb souhaite rendre possibles \u2013 sans avoir \u00e0 appuyer sur la touche 1<\/strong>, dans des conversations en face \u00e0 face ?
#VoiceIntelligence #RadioSalesWeekly<\/strong><\/p>\n\n\n\n

Pour conclure, Helmut Poppe soumettra ce vid\u00e9ocast \u00e0 une application d\u2019IA<\/strong> \u2013 et tout le monde pourra observer avec curiosit\u00e9 ce que NotebookLM<\/strong> en fera. Des hallucinations ? Du blabla ? Ou une vraie valeur ajout\u00e9e ? Une exp\u00e9rience passionnante \u00e0 l\u2019issue incertaine<\/strong>.
#NotebookLM #IAenAction #VideocastR\u00e9invent\u00e9<\/p>\n\n\n\n

Retrouvez tout cela dans RadioSalesWeekly, \u00e9dition n\u00b0124<\/strong>.<\/p>\n\n\n\n

https:\/\/youtu.be\/291ox4srgGk<\/a><\/p>\n\n\n\n

Pour obtenir des sous-titres en fran\u00e7ais sur YouTube, il faut cliquer sur l\u2019ic\u00f4ne en forme de roue dent\u00e9e (<\/strong>\u2699\ufe0f<\/strong>), puis s\u00e9lectionner la langue souhait\u00e9e.<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

When the customer hears \u201cPress 1\u201d
This episode explores the use of AI in sales, HR, and media sales.<\/strong><\/p>\n\n\n\n

The staffing company\u00a0Randstad<\/strong>\u00a0reports that\u00a063% of employees believe AI will impact their work in the future<\/strong>. However, only\u00a018% use AI regularly<\/strong>\u00a0in their daily work, and\u00a043% have never used AI in a professional context<\/strong>.
#Randstad #FutureOfWork<\/p>\n\n\n\n

Grit Leith\u00e4user from RMS<\/strong> says she wants to \u201cwrite down the question of using AI for podcasts on a note\u201d \u2013 a touch of fine humor?
#FAZ.net #RMS #Radiopreis<\/p>\n\n\n\n

Andreas Sprengart<\/strong>, Head of Marketing at Radio Group, is thinking innovatively. He offers his clients automated AI services<\/strong> through an in-house agency, opening up new customer segments<\/strong>. A smart move (at 4:40).
#RadioGroupDE<\/p>\n\n\n\n

Alexander Zeitelhack<\/strong> discusses the eternal conflict in economics<\/strong> between the \u201cQuals\u201d and the \u201cQuants\u201d \u2013 qualitative vs. quantitative metrics. He comes from the qualitative side (at 23:51).
#MediaStrategy #Zeitelhack<\/p>\n\n\n\n

Moderator Helmut Poppe<\/strong> asks about overlaps between audio analysis tools<\/strong> like those offered by \u2018Radiozeit\u2019 for program evaluations and ad spot checks. Are there overlaps with sales conversation monitoring<\/strong>, like those enabled by the company \u2018allego\u2019 \u2013 without needing to \u201cpress 1\u201d in face-to-face conversations?
#VoiceIntelligence #RadioSalesWeekly<\/p>\n\n\n\n

To wrap up, Helmut Poppe will run this videocast through an AI application<\/strong> \u2013 and then everyone can watch what NotebookLM<\/strong> makes of it. Hallucinations? Gibberish? Or real added value?
A fascinating experiment with an open outcome.
#NotebookLM #AIinAction #VideocastReimagined<\/p>\n\n\n\n

<\/p>\n\n\n\n

\ud83d\udcfb This is what you\u2019ll find in RadioSalesWeekly, Episode 124<\/strong>.
\u23f1 Duration: 26 minutes.
\ud83d\udcfa Available on YouTube.
https:\/\/youtu.be\/291ox4srgGk<\/a><\/p>\n\n\n\n

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