{"id":367,"date":"2019-11-02T12:51:59","date_gmt":"2019-11-02T11:51:59","guid":{"rendered":"http:\/\/dasmedienzentrum.org\/?p=367"},"modified":"2019-11-02T12:58:09","modified_gmt":"2019-11-02T11:58:09","slug":"ok-ok-statt-10-doch-eher-20-e-fuer-radiowerbung","status":"publish","type":"post","link":"https:\/\/dasmedienzentrum.org\/?p=367","title":{"rendered":"Ok, ok: statt 10 doch eher 20 \u20ac f\u00fcr Radiowerbung"},"content":{"rendered":"<p><!--more-->Ok, ok f\u00fcr eher 20 statt f\u00fcr 10 \u20ac bekommen Radioh\u00f6rer etwas auf die Ohren. \u00c4hnlich wie bei der Mengenangabe, die in die Gl\u00e4ser und Ma\u00dfe der Deutschen flie\u00dfen, beziehen sich solche Zahlen je nach Methode auf alle Personen ab 0 Jahre. Rechnet man die ab 14-J\u00e4hrigen hinzu, eine W\u00e4hrungseinheit der Media-Branche, sind es schon eher 13 \u20ac. Betrachtet man allerdings die Ausgaben der investierenden Werbekunden und mit Sicht auf Bruttospendings, kommen da schon 20 \u20ac zustande.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_371\" aria-describedby=\"caption-attachment-371\" style=\"width: 525px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-371\" src=\"http:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2019\/11\/20191102_124524-788x1024.jpg\" alt=\"\" width=\"525\" height=\"682\" srcset=\"https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2019\/11\/20191102_124524-788x1024.jpg 788w, https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2019\/11\/20191102_124524-231x300.jpg 231w, https:\/\/dasmedienzentrum.org\/wp-content\/uploads\/2019\/11\/20191102_124524-768x997.jpg 768w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/><figcaption id=\"caption-attachment-371\" class=\"wp-caption-text\">Des nez rouges, France Inter<\/figcaption><\/figure>\n<p>Mehr als &#8218;a bisserl&#8216; bleibt bei den Intermedi\u00e4ren. Angeblich liegen die Margen bei sogenannten Programmatic Anbietern bei 20 %. Klar, dass Radioveranstalter gerade angesichts der unbestreitbaren Power des Mediums sich ganz andere Einschaltpreise w\u00fcnschen.j<\/p>\n<p>#groupm<\/p>\n<p>#ebiquity<\/p>\n<p>#radioszene<\/p>\n<p>#europeradioshow<\/p>\n<p>@dasmedienzentrm<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[21,30,19,27,33,29,34,5,36,31,23,25,32,20,38,37,26,35],"class_list":["post-367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","tag-dasmedienzentrm","tag-ebiquity","tag-europeradioshow","tag-france-inter","tag-groupm","tag-helmut-poppe","tag-media","tag-poppe","tag-programmatic","tag-radio-werbung","tag-radiozentrale","tag-rtl-radio-webradio","tag-salon-de-la-radio","tag-salondelaradio","tag-studio-gong","tag-vau-net","tag-wahllos","tag-werbung"],"_links":{"self":[{"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/posts\/367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=367"}],"version-history":[{"count":6,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/posts\/367\/revisions"}],"predecessor-version":[{"id":376,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/posts\/367\/revisions\/376"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=\/wp\/v2\/media\/371"}],"wp:attachment":[{"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dasmedienzentrum.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}