Die 10 Gebote – MEDIA

Digital Signage Summit, Frankfurt

Heraklits “panta rhei”, umgesetzt auf Digitalmarketing- und werbung bedeutet für Thomas Koch – Chef des Digital Out of Home-Unternehmens TKD Media – eine sorgfältige Umsetzung bestehenden Mediawissens in einer Epoche der digitalen Disruption.

Seine 10 Gebote für Media:

„#1 Thou shalt have no other Gods before me

Thou shalt not advertise in any other media than digital – unless… they traceably prove to be more effective

#2 Thou shalt not make unto thee any graven image

Thou shalt not invest into display ads, stupid! – they simply don’t work

#3 Thou shalt not take the name of the Lord thy God in vain

Thou shalt not call me only Google and Facebook – there is more to digital marketing than those two bloodsucking vampires

#4 Remember the sabbath day, to keep it holy

Thou shalt not stalk your audience 24/7, they’re real people –  give the poor folks a break or at least a frequency cap

#5 Honour thy father and thy mother

Honour thy parents print and TV – cause it’s mainly their content being distributed

#6 Thou shalt not kill

Thou shalt not kill marketing nor the love and affection of the target group towards media and advertising

#7 Thou shalt not commit adultery

Thou shalt not fuck the users nor the GDPR, nor even the Congress

#8 Thou shalt not steal

Thou shalt not steal budgets from media that prove more effective along essential chapters of the marketing funnel

#9 Thou shalt not bear false witness against thy neighbour

Thou shalt not lie about your KPIs nor the size of your FB-community

#10 Thou shalt not covet thy neighbour’s house, wife, servants, nor his ass or anything else

Thou shalt not envy thy neighbour’s media mix nor marketing success

If you follow these simple rules you will experience more success than ever before. If you even go one step further and follow the new opportunities DOOH is offering to make your campaign more successful – not in terms of weird KPIs, but in respect to measurable stuff like real sales – you will never forget the keynotes you experienced at the Digital Signage Summit in 2018.“


Klar, dass er als Chef der Agentur TKD | Mediaagentur für digitale Kommunikation 

Digital Out of Home besonders gut findet. Argumente findet man im beigefügten Audio-Mitschnitt zum Bespiel mit dem Berliner FluxFM.

Und wer weiß, vielleicht wird mit ihm einmal die Vision des zu einem perönlich sprechenden Hologramms wahr.