RadioSalesWeekly is a video podcast hosted by Helmut Poppe that focuses on media sales, advertising, and marketing trends. The podcast features insightful discussions with various industry experts and covers a wide range of topics relevant to media sales professionals.
Helmut Poppe shares his extensive experience in media sales to the podcast. He often engages with guests to explore new trends, technologies, and strategies in the media industry. Some of his professional stations include Studio Gong, IPA/RTL, Vodafone/Arcor/germany.net. He is also active in the areas of sales training, the use of digital methods in education, and various market research projects.
Nico Aprile appeared as a guest #RadioSalesWeekly to discuss topics like programmatic advertising and automated booking systems. He is the founder of Aprile Consulting GmbH and has a background in engineering and media sales.
Michel Colin is another frequent guest and shares his expertise on the state of radio and media in daily and in crisis situations. He is a media and radio expert, as well as the publisher of Radiopub. He trains numerous radio salespeople with his platforms #LeBriefing and #RadioCloud
Christophe Montague, the former CEO of NRJ Germany, has also been a guest on the podcast. He has discussed successful collaborations between radio and TV, as well as the challenges and opportunities in the radio industry.
Alexander Zeitelhack is a regular speaker on the podcast, offering insights into ecological mandatory labels in advertising. He is a lecturer at various universities and the host of the industry meet-up #TEAMRadio. He is known for his expertise in sustainable media practices.
Andreas Sprengart is also a regular speaker on the podcast, sharing his perspectives on audio streaming vs. traditional radio. He is a natural-born salesperson and brings his daily successful practical experiences from local radio media sales.
Some episodes of RadioSalesWeekly:
„Es wird bitter“ Teil 2 Inflation und Strategien im Mediamarketing
Gastbeiträge von Michel Colin und Loyd Ford. RadioSalesWeekly No. 88
Neue Inhalte, andere Werbung, wie viel? Airchecks. Ein bisschen Spaß zum Gendern. RadioSalesWeekly No. 92 https://youtu.be/nzzyu_h0t_M
Was ‚kostet‘ Radio? Der Anteil von Redaktion, Technik, Miete, Heizung und Personal. RadioSalesWeekly No. 95 https://youtu.be/iAI6JoCpoRY
Audio vor Radio? Wie “No Shows“ minimieren? Wie Ökokunden ansprechen und gewinnen? Übertreiben es die Digitalmenschen nicht ein wenig, wenn sie Audio gleich- oder sogar vor Radio setzen? RadioSalesWeekly No. 110 https://youtu.be/Ie1uClr-O_E
Stephan Schreyer, Strategic Corporate Audio Advisor
Elke Schneiderbanger, ex-Geschäftsführerin ARD MEDIA
Christian Scholz, Geschäftsleiter Radio, ARD MEDIA
Episode No. 3 of #RadioSalesWeekly September 2020
