RadioSalesWeekly, #RSW recently conducted air checks and interviews with radio advertisers, uncovering some intriguing insights. It appears that there might be more happening behind the scenes than meets the ears and eyes.
Advertisers are concerned that consumers might find AI-generated ads less trustworthy or even creepy, which could negatively impact brand perception. Therefore, they are cautious about creating radio spots in the whole process using AI.
The local station Antenne Kaiserslautern (nearby Ramstein in Germany)and its CEO Andreas Sprenart recently demonstrated impressively how he lets customers speak in the spots and what other creative ideas his group of stations uses. There are no artificially generated voices involved!
so, radio spots that are entirely produced using AI throughout the editing process are still quite rare except those created for regional test deployments. Maybe there are some pointers at Mobirise, ThemeForest, or the established providers for political campaigns in radio …
This raises the question: has the hype around AI in advertising and especially in radio advertising slowed down?
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What are your thoughts on the future of AI in radio advertising? Share your insights below!
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